Have you considered adding Liberty PAY as a payment option? Did you know that 73% of c-stores already have a loyalty program in place? By enabling Liberty PAY you will be able to generate useful data and insights into customer behavior, generate and promote offers and rewards to your customer, and encourage repeat business! Liberty PAY is ideal for building long-term relationships with your customers. And, by enabling Liberty PAY, chargebacks are eliminated at the pump!
On October 1, 2020, counterfeit fraud liability will shift to you, the merchant, when an EMV (chip) card is used at a fuel dispenser that only has the ability to read the card’s magnetic stripe and not the chip.
Today, this fraud is being covered by the issuing bank. On October 1, 2020, and after, issuing banks will no longer cover fraud-related costs that occur at a non-EMV compliant fuel dispenser.
In April 2018, Visa goes live with a new global dispute process called Visa Claims Resolution, or VCR. This new system aims to help reduce timelines and simplify the chargeback dispute process by shifting from the current litigation-based model to a liability assignment model.
While the new system is designed for overall simplification, it deviates from the existing process in key areas.
What is Visa Claims Resolution?