The first EMV chip transactions have now occurred in the U.S.
If your Gilbarco dispenser is EMV-ready, turning on EMV at the dispenser only requires a simple Passport software upgrade. Industry research suggests that up to half of the gallons pumped in the U.S. in 2018 will be from EMV enabled dispensers – dispensers that have EMV hardware installed and need only a POS or minor dispenser upgrade.
Why this matters?
Your customers are rapidly becoming familiar with the benefits of EMV payment security inside your store, and at other stores and restaurants. As EMV at the dispenser becomes more common, your customers will look for sites with secure payment, and crooks will look for vulnerable sites to steal payment card data from.
Check here for more details.